Swing into Action
It all started when UPS learned of the China Golf Association and their wish to grow the game of golf for youth in China. The China Golf Association (CGA) aspires to provide children access to the game of golf, but access to the right equipment is not always so easy. Learning to play golf at a young age (or at any age for that matter) can be a challenge. But learning to play golf without the best tools is simply unthinkable. So UPS started thinking.
Connecting on the Links
We knew that UPS’s global campaign, #Bags4Birdies was just the thing to help deliver their wish. For every birdie or better UPS golf ambassadors Lee Westwood or Louis Oosthuizen made during the four Majors, UPS donated a junior set of clubs to deserving kids around the world. We thought that the kids of the China Golf Association (CGA) definitely fit that description. But we wanted to do a little bit more, so we asked, what good are quality golf clubs without quality golf lessons?
A Surprise Mentor
Imagine the delight on their faces when we didn’t just deliver the golf clubs—we also delivered one of their golfing heroes to teach the children how to use them. Our very own Major Champion, Louis Oosthuizen himself. Excelling as a young amateur player, Oosthuizen knows the importance of learning to play the game at an early age, so he also had a wish—a wish to share some of his golf tips and club grips with the young children of the CGA.
No Lefties Left Out
For one young golfer at the CGA though, the right set of clubs did not need to be right at all. They needed to be left—for the talented left‐handed golfer, Kaili. A gifted golfer at the age of 7, Kaili loves the game, but has always wished for a set of clubs designed especially for her smooth southpaw swing. UPS was eager to grant her wish by delivering a set of left‐handed PING clubs to call her own and use on her quest for her next wish—more junior tournament wins.